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Hainan is a place of dreams to Wang Yanfen, who went on a long-planned visit to the southernmost province of China, the same latitude as Hawaii, in late November. With its warm weather and beautiful scenery, Hainan, hailed as the “back garden” of China, is welcoming its peak tourism season as winter gets into full swing and temperatures plunge to zero or even lower in the northern part of the country.
In addition to the weather, the hospitality of the local people has also impressed Wang deeply.
“I feel I’m at home, and actually, this is the fi rst time I’ve come to Hainan,” Wang told Beijing Review on the beach of Wuzhizhou Island. The island is a famous tourist destination in Sanya, with the best preserved coral reef and diving conditions in China.
“The hotel staff are very friendly and enthusiastic. Their attitude makes me feel comfortable and respected.” Wang said. “This morning, I left my phone in the bathroom. I found out several hours later and then rushed back. With the help of a female cleaner, I was very lucky to find it. Actually, she picked it up and waited for me for hours. It was a touching moment and also left me with a very good impression of this place and its people.”
Actually, similar good deeds take place among Hainan’s tourism workers every day.
“Ensuring the security of tourists comes first during the development of tourism”, said Wu Wenbo, Security Director of Wuzhizhou Island Company. “Through 10 years of effort, Wuzhizhou Island’s overall tourist attraction rating has improved from 4A to 5A, the highest level in China’s five-tiered evaluation system, which refl ects the major progress of our company in pursuing tourism standardization.”
Tourist-oriented
The implementation of tourism standardization on Wuzhizhou Island provides a window to the progress of tourism in the whole of Hainan.
Based on local practice, tourism standardization means setting up a network of rules and regulations by combining different national, industry and local standards. Ensuring security is the foremost objective in this effort, and of-fering a warm and thoughtful service is another key aim. Established rules and regulations serve as the reference for evaluating the quality of facilities and service in scenic spots.
The Hainan Tourism Development Committee launched pilot work in this regard in 2010. Until now, it has approved two demonstration cities and five demonstration enterprises respectively. During the process, Hainan has focused on improving facilities and perfecting service. Through modernizing facilities and improving service, tourism development in Hainan is ahead of that in other areas of China.
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