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Located in Dongyang, a city in eastern China’s Zhejiang Province, Hengdian World Studios spans more than 800 acres. It is home to more than 10 vast life-like outdoor shooting bases, 40 sophisticated indoor studios and 700 film and television production houses. As China’s only national experimental zone for film and television industry, Hengdian has now earned its reputation as “Chinawood” around the world.
So what is the secret behind Hengdian’s success?
1.6 Million Visits a Year
Stepping into the Palace of Ming and Qing Dynasties at Hengdian World Studios, visitors might feel as if they have been stumbled into the Forbidden City in Beijing. All palaces and gardens here are full-sized replicas. Magnificent buildings like Taihedian (Hall of Supreme Harmony) and Qianqingmen (Gate of Heavenly Purity) look exactly the same as those found in the Forbidden City. The Palace of the Ming and Qing Dynasties is the movie set at Hengdian most sought after by filmmakers.
Hengdian is the largest film studio in the world, as well as the most popular shooting base in China. It houses a variety of elaborate sets depicting places across China, including Guangzhou Street, Hong Kong Street, the Palace of Emperor Qin, the Riverside Scene of the Northern Song Dynasty, the Palace of Ming and Qing Dynasties, Fantasy Valley, the Dazhi Buddhist Temple, the Chinese Cultural Garden, the Ming and Qing Folk Houses and the National Defense Garden. These sets have been used to shoot an estimated 1,800 films and TV shows produced by both Chinese and foreign filmmakers. At present, there are a further five sets under construction, including Old Shanghai, the Palace and Street of the Tang Dynasty, the Nine Dragons Canyon, Lovers’ Valley and Dream World.
In addition to being the world’s largest film studio, Hengdian is also one of China"s largest tourism attractions. Tourism accounts for 90 percent of its total revenue. On April 18, 2010, Hengdian World Studios was approved as an AAAAA National Tourist Attraction by the National Tourism Administration of China, and the total number of visitors reached 550,000 in 2001. Since then, the number of tourists has continued to rise. Hengdian received more than 10 million visitors per year from 2011-2015. With an accumulated number of visits exceeding 100 million, tourism has become a pillar industry in the local economy.
As the once unknown small town has been transformed into a well-known tourism destination, many related businesses have also begun to thrive, such as hotels, restaurants and catering companies. Hengdian Group, Hengdian World Studios" investor, achieved total business income of 58 billion yuan (US$8.4 billion) last year and its total assets reached 63.4 billion yuan (US$9.2 billion).
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