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Stepping into the Mediterranean Village at the first China International Import Expo（CIIE） in Shanghai, exhibitors—mostly from Corsica, an island located southeast of the French mainland—exclaimed, “Wow, this place looks exactly like a market on Corsica！”
What made them feel at home in the 500-square-meter area was not only Mediterranean-style interior design and decor, but a variety of products such as olive oil, chestnut beer and ham, which are typical to Corsica. Sixteen companies from the island set up exhibition booths, marking their debut in China.
“The pure natural food from Corsica arrived in Shanghai on November 1,” Bertrand Mulot, who represents the Regional Chamber of Commerce and Industry of Corsica, told Beijing Review.
At the first CIIE on November 5-10, more than 800 exhibitor companies from a total of 15 EU member states were in attendance. Since China’s launch of reform and opening up, China-Europe trade in goods surged from$3.14 billion in 1978 to $616.9 billion in 2017, up nearly 200 fold. China has been the second largest trading partner of the EU for 13 consecutive years. It is also the second largest automobile export market for the EU and the world largest Airbus market.
It is estimated that in the coming 15 years, China’s imported goods and services will exceed $30 trillion and $10 trillion, respectively. This will provide a huge opportunity for European companies.
A trade opening
Located in the center of the Mediterranean Sea, Corsica, the largest island in France, enjoys extraordinary natural conditions. Its latitude, sunshine and soil quality endow the island with a unique variety of products. On their first visit to China, 16 all and medium-sized enterprises brought wine, cookies, beer, meat products and mineral water to the first CIIE.
Pietra is one of the most distinctive Corsican beer brands. Established in 1996, the company is named after a all village. The water it uses to distill its beer is from a valley spring, while the use of ground chestnut in the brewing process makes the beer sory and mellow.
“I hope we can show and market our traditional brewing technique and convey our passion for the product to Chinese customers. The CIIE is the key step into the domestic market,” Dylan Sanchez Santacruz, from the export department of Pietra, told Beijing Review.
Also a brand from Corsica, Canistrelli produces traditional cookies with family recipes that he been passed down for generations. Alfred Fenech, the company’s founder, said the Chinese market used to be inaccessible to all and medium-sized enterprises like his, but the expo served as a direct, convenient and efficient platform for trade, facilitating face-to-face exchanges with Chinese buyers.
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